This project is a school assignment to produce an ad campaign. I based this campaign on one of the Jane Goodall Institute projects, the Captive Wildlife Care and Management project. Their goal is to release primates from industries and captivity to a better, healthier life.
The challenge was how I would present to society the grueling reality of what many primates face and the sense of urgency that the institute wants to instill to help stop their suffering.
The solution was to make posters, magazine ads, etc. with images of what primates are suffering, their containment and industry abuse. I presented the images and text in somber, threatening colors that would also help with setting the mood. Also just straight out calling to action with hopes of motivating the onlooker to want to aid.
The campaign includes 2 magazine ads, bus shelter poster, and a brochure.
